Paria Ghorashi at her desk, looking down at her notes

Strategic services

Strategy, influenceand execution,connected.

Paria leads strategic direction across positioning, growth, partnerships, visibility, and founder-led opportunities. Where execution is required, PGPM brings together specialists across creative, content, social media, public relations, events, influencer relations, technology, community, and business development.

Services

  1. 01

    Strategy & Positioning

    Defining the direction a business or brand should take and how it should be understood in the market.

    • Business and brand strategy
    • Positioning and differentiation
    • Audience and market relevance
    • Offer and message clarity
    • Founder positioning
    • Market-entry direction
    • Growth priorities
    • Strategic roadmaps
  2. 02

    Content & Production

    Developing content with a clear role in awareness, trust, education, demand, and brand perception.

    • Campaign concepts
    • Photography
    • Videography
    • Short-form content
    • Interviews
    • Podcasts
    • Editorial stories
    • Production management
  3. 03

    Social Media

    Building an active, credible platform around the right audience, message, format, and business objective.

    • Platform strategy
    • Content calendars
    • Community engagement
    • Founder-led content
    • Campaign management
    • Performance review
    • Paid-content planning
    • Social positioning
  4. 04

    Influence & Talent

    Connecting brands with creators, public figures, athletes, ambassadors, and communities whose credibility and audience fit the objective.

    • Creator strategy
    • Influencer sourcing
    • Talent negotiations
    • Campaign management
    • Ambassador programmes
    • Athlete partnerships
    • Community collaborations
    • Reporting
  5. 05

    Public Relations & Media

    Strengthening how a founder or brand is understood, trusted, remembered, and represented.

    • Media relations
    • Founder positioning
    • Thought leadership
    • Press stories
    • Interview preparation
    • Reputation management
    • Strategic storytelling
    • Media opportunities
  6. 06

    Events & Experiences

    Creating gatherings and activations that connect brands with the people, communities, partners, and opportunities that matter.

    • Launches
    • Private dinners
    • Luxury events
    • Investor gatherings
    • Community events
    • Brand activations
    • Panel events
    • End-to-end event direction
  7. 07

    Partnerships & Business Development

    Creating aligned relationships and commercial opportunities through strategy, introductions, negotiation, and follow-through.

    • Partnership strategy
    • Strategic introductions
    • Commercial collaborations
    • Sponsorships
    • Cross-brand opportunities
    • Market relationships
    • Proposal development
    • Business development
  8. 08

    Technology & Innovation

    Bringing a technology-first perspective shaped by experience across platforms, marketplaces, enterprise software, digital ecosystems, and emerging tools.

    • Digital business models
    • Platform strategy
    • Marketplace thinking
    • AI opportunity review
    • Customer journeys
    • Enterprise solutions
    • Technology partnerships
    • Innovation positioning
  9. 09

    Community & Engagement

    Building relationships that transform audiences into active communities, advocates, members, customers, and partners.

    • Community strategy
    • Membership concepts
    • Founder communities
    • Customer engagement
    • Ambassador communities
    • Events and education
    • Partnership ecosystems
    • Retention thinking
  10. 10

    Growth & Execution

    Turning strategy into coordinated activity, ownership, timelines, measurement, and outcomes.

    • Growth planning
    • Campaign coordination
    • Team alignment
    • Delivery oversight
    • Commercial priorities
    • Performance tracking
    • Partner management
    • Implementation support

Let's build

something

meaningful

For advisory, consulting, brand partnerships, speaking, media, events, and business development enquiries, share what you are building and where you need support.